Founded in 2013, Small Business Saturday is a grassroots, non-commercial campaign which highlights the success of small businesses in the United Kingdom. The event continually encourages consumers to shop at and support small businesses in the local community.
The annual event is always held on the first shopping Saturday in December, but the 100 day build up to the event aims to have a lasting impact on small businesses. This year’s Small Business Saturday will be taking place on Saturday 5th December.
At the British Assessment Bureau we are proud to specialise in working with SMEs throughout the UK, so this event is of great interest to us and one we want to see grow and succeed. We encourage all SMEs to play their part in this event by promoting their product or service in the local community and encourage a surge of shoppers to hit the high streets on Saturday 5th December.
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What can be expected?
The Inspire Series is a programme of free talks and workshops covering topics to inspire and support start-ups and SMEs that are already trading. These workshops are all filmed and will be available to watch post-event on the Small Business Saturday YouTube channel.
Following the success of the 2014 Bus Tour, this year saw the return of an even bigger and better tour around the United Kingdom! Visit their website to see a map of all the locations the bus stopped in and the route that it took. It can only get better for next year’s event – so make sure you get involved to promote your business!
SMALL BIZ 100:
For 100 days leading up to Small Business Saturday, the organisers shine a spotlight on 100 small businesses around the UK. New businesses have been added to the event calendar online each day in the run up to 5th December, as they receive exposure across the organiser’s social media channels on the allocated day.
Success in 2014!
Small Business Saturday 2014 was a complete success, with 16.5 million people shopping with small independent businesses on the day. Since the same day in 2013 the footfall increased by 20%, totalling an impressive 2.7 million more shoppers! As a result the Small Business Saturday Facebook page was viewed over 3.5 million times and #SmallBizSatUK was the number one trending hashtag on Twitter on Small Business Saturday 2014 (6th December).
33% of UK consumers were aware of Small Business Saturday in 2013, which increased drastically to 64% in 2014. A contributing factor of the success of the event is believed to be the continued support of local authorities and MPs, with 55% of them supporting and promoting the event last year.
However, you don’t need to be involved in retail to be part of Small Business Saturday. Any small business can use the opportunity to shout about their achievements, or discuss how they are punching well above their weight. With SMEs often more responsive and flexible than their larger competitors, there’s plenty to talk about!
The event is also a chance to show support to fellow small businesses in the community. Whether you need to buy a Christmas tree for the office, or simply need to re-order some ink cartridges, Small Business Saturday is a great reminder that you probably have many local suppliers that can meet your business’ needs.